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Data warehouse appliances have quickly become a large and important segment of the data warehousing market due to cost and data processing efficiencies, which continue to scale against slower and costlier traditional methods. Led by startups, the data appliance market has increasingly attracted large traditional competitors that are expected to deliver most or all data warehousing in a high-performance form factor in the near to intermediate future. The power and ease of use of these appliances make them a primary focus of attention in the industry today.